Like many stand-alone businesses with an in-person service, much of angli-EAR Hearing’s customers came from those in the immediate vicinity. When we became its agency, the company was certain its unique services warranted wider appeal – and we agreed. In the time since, we’ve been taking steps to fulfil that goal together. One recent request was to improve online discoverability, so our specialist team stepped up.

What we did

As ever, our SEO strategy began with thorough SEO research and analysis of current rankings. This identified a few easy search ranking wins, worthwhile long-term battles and even existing content which was attracting an unsuitable audience.

Following discussions with the angli-EAR Hearing team, we decided the most effective course of action was to apply our findings to existing content. This was timelier and more cost effective than creating an entirely new batch of editorial due to the breadth of the subject. Many duplicate pages were combined to form clear audienced focused content, others were given more relevant and meaningful keyword focus with improved structure, and alongside this missed opportunities were added to the site, driving organic visibility and empowering conversions across the site.

Technical SEO flags were actioned, navigation and categorisation were organised, leading to a website with better UX and a structure that’s more favourable for both users and search engines.

Finally, our client was set up with Google Analytics 4 (GA4) managed through Google Tag Manager (GTM) to measure online success and optimise future campaigns. Impressions and conversions became specific to angli-EAR Hearing services and core business goals. Historic data from its previous analytics platform were preserved for useful comparisons in future. Tracking was also added from the client’s third-party bookings platform, Jane App.