Actions
Before providing any marketing deliverables, we set about developing a brand strategy. We named the company in line with the market vision, designed a logo and visual style guide, then set clear and immediate goals.
A website was strongly needed, to offer discoverability and a direct channel of communication with customers. Unlike our usual bespoke website development approach, we examined the client’s budget and requirements, determining that a third-party provider would be a suitable solution. The website design was tailored, without coding, to suit the brand’s required corporate image.
Finally, a modest amount of content management and digital marketing was required. A specialist photoshoot was conducted, which we oversaw to ensure lifestyle imagery tied seamlessly with designed visuals. We also furnished our client with a professional social media presence on key platforms for its target audience. Content will continue to grow, with sector-focused thought leadership articles and SEO-rich editorial.
Outcome
Éide is still young in its brand journey, but stage one – launch – has been successful. The brand is now a growing presence within its market, which is a huge step. It’s primed and ready to achieve great things.
