We’re proud to have worked alongside FUJIFILM USA for close to a decade. In that time, we’ve forged a close creative bond that goes beyond the typical client-agency relationship. Their recent request for a new ecommerce website is one of our most significant deliverables to date.

Our client expressed interest in completely rebuilding their popular ecommerce site. The previous version had aged out of its usefulness, with limited user performance and a significant amount of development time needed to action updates. FUJIFILM USA needed a frontend that was intuitive for their tens of thousands of customers, with effective operability for their internal team on the backend.

What we did

Adobe’s Magento 2 backend developer was selected as the most appropriate platform to build on, which received additional, non-existent software to fulfil the client’s varied needs. FUJIFILM USA’s existing product import platform, Inriver, was integrated in consideration of long-standing skills and automation.

The ecommerce store’s frontend was developed using an open source Hyva theme, which offered plenty of space for custom development. We kept the design aligned with FUJIFILM USA’s well-established brand guidelines, while ensuring UX best practices were met. Speed was another key consideration – thanks to insights into a largely mobile customer base – and became a core part of site development. Innovative optimisation led to exceptional metrics as measured by Google’s Lighthouse. In turn, SEO rankings were vastly improved, leading to a 209.9% rise in impressions and 181.5% more clicks.

Finally, a number of third-party tools were integrated to make customers’ checkout process effortless. A suitable payment gateway, a tax calculator and multiple order export platforms are now present. Overall, the BRIGHT development team provided a sturdy foundation that looks ahead to future developments. Further user elements can and will be added to the FUJIFILM USA ecommerce store without need for a significant overhaul.

Naturally, with a sales-based website, security remained paramount to both our team and our client. Thorough measures were taken prior to project delivery, including PEN testing and the implementation of the Signifyd fraud prevention system, which increased the approval rate of the website by 48.86%.