What we did
We began by workshopping a number of potential names for the development and designing a series of possible logos for each one. Using the branding for Hill’s existing developments as a reference point, we put together a proposal that included six to eight logos for each of the four shortlisted names.
Once the client had selected Trinity Gate, we commenced creating deliverables using this branding. These included banner adverts for placement on external websites, as well as print advertisements, marketing emails and a Trinity Gate microsite – to be hosted on Hill’s website.
We also created a 46-page brochure for the development. Within this, we designed custom assets such as a site map and property floorplans by redrawing the architectural plans for the build. Our editorial team drafted bespoke copy describing the surrounding area – from transport links to local education options – which was then meticulously checked over by our sub editors. As well as being a full-service marketing agency, BRIGHT is also home to a number of long-running print publications – meaning we are extremely experienced when it comes to creating physical media that looks and feels professionally produced.
Outcome
Working with one of the biggest house builders in southern England, we were aware of the need for this project to conform with Hill’s existing brand identity – which is why the fast throughput of proposals and feedback via our dedicated account manager was such a vital component. By collaborating closely with the client at every stage of the process, we were able to develop Trinity Gate’s branding in a way that pushed the envelope while remaining true to the broader strategy of an established company.
