
What we did
Our team embarked on an in-depth inspection, examining every facet of our client’s digital footprint. This involved assessing the design and usability of their websites to identify areas where the user experience could be improved. We evaluated website performance through tools like Google Analytics 4, analysing key metrics such as speed and functionality while uncovering technical issues that might hinder user engagement.
Accessibility and compliance were also critical areas of focus. We identified elements that fell short of global accessibility standards and ensured privacy regulations were adhered to across all platforms. At the same time, we carried out a robust SEO audit, considering keywords, content structure and technical SEO elements while benchmarking performance against our client’s competitors in order to identify opportunities for growth.
We also reviewed existing website content to assess its effectiveness in providing a targeted user journey. We examined the brand’s reputation and social media presence as well, providing insights into online perception and engagement, and then establishing areas for improvement. Lastly, we reviewed their paid search campaigns, evaluating strategies for greater efficiency and returns on investment.
We delivered an in-depth presentation including actionable recommendations for immediate improvements and two distinct website proposals, each offering a strategic direction tailored to our client’s long-term goals.


Outcome
Owen Mumford was extremely pleased with the depth and clarity of our audit. The insights we provided not only highlighted areas for immediate improvement but also offered a clear road map for a future digital marketing strategy. We are now working with the client to implement these recommendations and bring the next phase of their digital strategy to life.
