Initially tasked with auditing Owen Mumford’s digital footprint, our team quickly uncovered a chance to elevate the company’s paid advertising strategy. The development of a new website created the perfect opportunity to deliver integrated PPC and LinkedIn campaigns, promoting the company’s new autoinjector and driving engagement.

Working closely with Owen Mumford, we aimed to expand the client’s digital reach beyond organic search and LinkedIn posts, which had previously been the sole drivers of their visibility. The challenge was to connect with key decision-makers in the pharmaceutical manufacturing world while boosting overall platform visibility. Paid advertising offered the solution, enabling campaigns to extend beyond existing audiences and meet business goals.

What we did

As we began to review Owen Mumford’s existing digital channels, it became clear that their reach could be expanded by introducing targeted paid campaigns. In parallel with developing a new headless CMS for the client, we designed this new paid strategy to complement the platform, ensuring campaigns could leverage fresh, best-practice assets as soon as the system went live.

With a strategy in place, we started to reform Owen Mumford’s Google Ads by implementing improved tracking through Google Tag Manager, keyword research and competitor analysis. Using these insights, we created campaigns with refined targeting, tailored messaging and ring-fenced AI learning across networks to maximise engagement.

Alongside Google Ads, we created new LinkedIn campaigns that targeted senior employees with relevant skills across the pharmaceutical manufacturing sector in India and the USA. The team also tested campaigns with a mix of images, PDFs and video content, while introducing a remarketing initiative. This approach complemented organic posts, ensuring Owen Mumford reached their professional audience effectively.

Since rolling out the optimised campaigns, Google Ads have driven a substantial increase in clicks and conversions, while LinkedIn campaigns have generated over 1.6 million impressions. Together, these efforts have not only boosted visibility but also attracted a highly motivated audience who have interacted with the client, visited the page and followed the brand.