We’ve been named Official Honorees at the 2026 Webby Awards, twice over, as part of the team behind Fujifilm’s latest camera launches, and we’re still grinning about it. The Webbys recognised two very different experiences we helped bring to life: the cinematic GFX Eterna 55, and the pocket-sized, film-obsessed X half. One was honoured for visual design; the other for responsive design on mobile.
For anyone who hasn’t spent the last few months living and breathing camera launches, here’s why we’re so pleased.
What we were honoured for at the 2026 Webbys
The Webby Awards have honoured the best of the internet for nearly 30 years, and the bar is high; only the top 20% or so of entries are named Official Honorees. This year we’re on that list twice. The GFX Eterna 55 work was recognised in Best Visual Design: Function, and the X half work in Best Responsive/Adaptive Design for Mobile, both within the Websites and Mobile Sites categories.
Two products, two completely different audiences, two honours. That’s the part we’re proudest of.
The winning work
GFX Eterna 55 · Best Visual Design: Function
X half · Best Responsive/Adaptive Design for Mobile
GFX Eterna 55: a trophy for visual design
The GFX Eterna 55 is Fujifilm’s first digital camera built purely for filmmaking, with one of the tallest large-format sensors on the market and IMAX certification to match. A camera with that much cinematic ambition needs a digital home that feels every bit as considered, and the brief was to do the hardware justice.
Being named an Honoree in Best Visual Design: Function says the judges felt the look and the experience pulled in the same direction; that the design wasn’t decoration, but a genuine part of how the story landed. For a product aimed at people who obsess over image quality for a living, that’s the bar we wanted to clear.
X half: rewarded for responsive design
The X half is the opposite kind of camera, and that’s the joy of it. It’s a compact, half-frame style digital camera with a deliberately analogue soul: a vertical sensor, a film advance lever, a film-camera mode that hides your shots until the roll is “developed”, and a signature 2-in-1 mode that pairs two vertical frames into a single diptych.
It’s a phone-era camera, so the experience had to be flawless on mobile first. Earning Honoree status in Best Responsive/Adaptive Design for Mobile is recognition of exactly that engineering: a build that adapts beautifully across every screen and carries the camera’s playful, vertical, frame-by-frame spirit wherever people meet it.
Why two Webbys matter to us
Recognition isn’t the point of the work, but it’s a useful mirror. A Webby Honoree nod is peer recognition; it’s the Academy looking at what you made and placing it among the best on the internet. Being recognised twice in a single year, across visual design and responsive build, tells us the standard is consistent across very different kinds of project. That’s worth more to us than any single accolade.
The team behind the work
Both projects were led by Ash Norton and delivered by the wider Bright team, working in partnership with Fujifilm. Development was in the hands of Mathew Marchant and Dmitrijs Sitovs, with design led by Alan Gray. Huge congratulations to everyone who had a hand in them; this is your win.
About Bright
For nearly 20 years, Bright has been designing, building and growing digital experiences for brands who care about getting it right. What started as a small studio has grown into a full-service team spanning Development, Design & Content, Digital Marketing, and Support & Security, working across platforms from Magento and Adobe Commerce to WordPress, Shopify and BigCommerce.
WRITTEN BY
Saffron Osborn-Clay
Saffron Osborn-Clay is Operations Director at BRIGHT, a full-service creative and digital agency in Cambridge. She specialises in integrated marketing, client strategy and operational delivery across branding, content, digital marketing and web development.