Our relationship with FUJIFILM goes beyond digital projects – we have also helped bring their instax range to life in Primark stores across the UK. Each in-store installation has allowed our talented design team, working alongside Bright Signs, to create interactive experiences for shoppers.

For each installation, FUJIFILM wanted their brand to stand out in-store and appeal to Primark’s core customers. From window vinyls to selfie booths featuring mini, square and wide film formats, we aimed to capture attention and showcase the fun of instax through our designs.

What we did

Our work with Primark began with a 30-metre ‘Coming Soon’ wall, which we printed and delivered to introduce shoppers to the instax experience. As the first project of this kind with FUJIFILM, it set the tone for how our in-store designs could combine interaction, engagement and brand storytelling.

Since then, we have designed light boxes, animated totems, window vinyls, plinth wraps, posters and custom MDF panels for displays in Primark stores. With each piece we created, we aimed to show customers how enjoyable instant photography can be, while ensuring every installation was durable enough for frequent interaction.

Later projects took us to Primark stores in Manchester and Birmingham, where we created unique selfie booths. Each booth was designed to suit the moment, whether this was for a seasonal theme or specific product campaigns. Our latest booth was created specifically for Christmas, introducing a timeless festive design that felt warm and instantly engaging.

Installation has always been a natural extension of the design work that we do. With the help of Bright Signs, we’ve produced and wrapped custom MDF panels built to withstand constant use. For FUJIFILM’s Christmas booth, these panels were installed overnight in Primark Birmingham, ready for shoppers to step into a magical festive space the very next morning.